• Tõnis Vassar

Fremantle's 'The X Factor' to employ digital voting technology by Votemo

All Media Baltics owned TV channel TV3 Latvia has implemented the audience interaction technology created by Votemo to provide digital voting services to audiences as a more convenient and playful alternative to Televoting.


The first collaboration project with the Latvian TV channel is The X Factor, the world-famous talent show, well-known to millions of TV viewers around the globe. The X Factor is one of the most successful and remarkable television formats of all times. It has produced more international stars than any other talent show. The format itself is owned and distributed to more than 90 countries by Fremantle, one of the leading format owners in the world.


TV3 Latvia had a goal to bring more interactivity to The X Factor show and connect with more people on a deeper and more emotional level. Using the latest audience engagement technology developed by Votemo the audience had an option to vote digitally for their favourites performing in the 6 consecutive Live shows of the 2019 autumn season.


Project manager of local productions and content at AMB Latvia, Baiba Saleniece is happy with the outcome. We wanted to offer our audience something new and Votemo’s digital voting system was a perfect solution for that. We were very satisfied with the final results. Our show's ratings were up from previous years and we were able to see a trend of more audience visiting our digital platform and also opting for digital voting, Saleniece said.

The audience was invited to open the web application at The X Factor homepage. Without needing to download any App the fans were able to vote for their favourite contestants using Votemo's newest Megavote voting service, launched alongside The X Factor. Megavote allows you to buy a bundle of votes for a better price. It saves viewers time by preventing them from making dozens of phone calls instead of a couple of Megavotes.

This was the third time the show took place in Latvia. The third season was ended by Elīnas Gluzunovas's victory on Sunday, December 15, 2019. The second place went to Diāna Paško and third to Klāvs Ozols.


Things you should know about The X Factor


Created by Simon Cowell

The X Factor is a world-famous music competition franchise created by British producer Simon Cowell and distributed by Fremantle, a British international television content production company, today one of the largest in Europe. Other TV formats distributed by Fremantle are Pop Idol, Got Talent, Ice Road Truckers, Family Feud, and many others.


Stars only

There have actually been 21 judges, including guest judges. As well as the nostalgic memories of Simon Cowell, Sharon Osbourne, and Louis Walsh, The X Factor also have had the pleasure of Rita Ora, Pixie Lott, Katy Perry, Geri Halliwell, and Natalie Imbruglia amongst others.


The X Factor in numbers

After 400 episodes of The X Factor in the UK, artists discovered on the show have racked up 39 number one singles (all of the winners' singles made it to number one apart from Louisa Johnson's, which charted at No. 9, and Matt Terry's, which charted at No. 3).


From One Direction to Eurovision

One Direction alone sold more than 65m records worldwide. Meanwhile, the most popular series of The X Factor (series seven, which featured One Direction, Matt Cardle and Cher Lloyd among its acts) picked up an average of 14m viewers throughout, got 19.4m tuning in for the final and saw 15m votes cast. For the UK it's produced three Eurovision hopefuls: Andy Abraham, Jedward and Ruth Lorenzo.

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